You can do something for me today. For every author you know. For even the authors you don't. An act of literary citizenship that takes 7-10 minutes. Sure, you can spend time and/or money to be a literary citizen—hosting events, blogging, editing or reading for a journal—or contribute gently to your community by giving thoughtful feedback in your own writing group. But to actually help authors sell books, for free, right now:

Write a review.

Not "pitch a review to a literary publication," although that's great, too. Not "write a 900-word blog post balancing serious critique with just enough praise." Not "read the book twice for fairness and highlight quotes and eventually put something up in a couple of months." Just write and post a short review, right away.

  • Write a review of 3-10 sentences. Maybe quote one line you really liked.
  • Post to Amazon, where you can usually review even books you didn't buy on Amazon. Copy your review before hitting "submit."
  • Paste the review to Goodreads. (Goodreads accepts reviews even before the publication date, allowing for ARCs or having read the manuscript.)

Feeling ambitious, or you like the author? Take a photo of the book or the cover on your screen. No need to style like #bookstagram—next to your teacup or against your houseplants is fine. Post to your social media. Tag the author so they'll see it and feel supported and can repost on their own social media...which might get you another couple followers. Citizenship always comes back around. Posting that photo with your Amazon review helps your review show up, and tells the algorithm you own the book (useful if you supported your local indie bookstore).

Should I wait to have time to write something "real"?

Amazon reviews are not serious discussions of literature. They guide buyers on the fence: Look, someone liked something I know I'll like, too. Buy. Look, someone had an issue with a plot element that'll bother me, too. Nope. Reviews help algorithms decide how many people will spontaneously see this book. More reviews (the best-guess "magic number" is 50) makes a book show up higher in search results. More people not specifically shopping for that book will see it, and some of them will buy it. Goodreads reviews are often more thoughtful, but review now rather than laboring over a paragraph truly reflecting your literary prowess.

What if I haven't read the whole book?

Your review is more valuable to your friend than reading their whole book. Think about it: would you rather I email you in six months, "I finally finished your book and I loved it!" Or would you rather I post that sentiment on my socials during your release month, even if I'm not on the last page yet? (Authors: do not pop-quiz your friends on your book. Trust they read what spoke to them and be grateful. If they want to thoroughly discuss your plot choices, they'll bring it up.)

...Shhh...I didn't actually like my friend's book...

Helpful reviews are no stars, four/five stars, or one star.

No stars: Hated the book? Don't review it. For a friend's book, pick a sentence you like (there's one in there somewhere!) and quote it with a photo on social media. Tell your moral compass you're not recommending the book...you're observing that it exists, pointing out one good thing, and supporting your friend.

Four/five stars: If you liked the book enough to give your time to review, choose four or five stars. Didn't like it four stars' worth? Go back to the no-stars plan. Three stars says, "I think your work is...average." Two stars says, "Your book sucks, but it didn't raise my anger or disgust enough for one star." If you wouldn't say that to their face, don't say it with your review.

One star: If a book you regret reading is by a stranger you will never need goodwill from, and it really irritated you, go for that one star! A trash review is better than tepid, as long as you're specific about what you didn't like. Your poison may be someone else's champagne.

You want your friends' support when it's your turn. They need your support now. Maybe they're not even your friend—maybe they're an author you hope will blurb you one day. The best time to start publicly supporting future blurbers' work with reviews and social media is two years before you ask them for that favor. The second-best time is now.

If you have time, if you have a mass media or literary venue, by all means read that book like it's your job. Make extensive notes. Write a beautiful essay placing the book in context with the cultural moment and your own love of literature. But if that's not what you're doing, read enough to know what you like and write a quick-but-thoughtful review, right away. What have you read in the last six months? Other than bestsellers, those authors need your reviews. You will make their heart sing that someone, somewhere, recognized their artistic contribution to the world.

I've been writing reviews all year, making deposits in the Bank of Goodwill. And oh look, my book is out today! You don't have to buy it or like it, and I won't ever hold that against you. Most authors won't even notice if you don't review them. But we'll sure remember it with joy if you do.

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Allison K Williams is Brevity's Social Media Editor. Her book, SEVEN DRAFTS: SELF-EDIT LIKE A PRO FROM BLANK PAGE TO BOOK is out today. Buy it at Bookshop.Org to support indie bookstores; go Amazon.com if corporate behemoth is your style. Ignore the "out of stock," it'll get there!