Rituparna Nath posted: " FMCG customers buying from kiranas have a much shorter patience level than online shoppers when making a purchase. An online surfer will take the time and browse through options on various platforms before getting their desired item at the most lucrative"
FMCG customers buying from kiranas have a much shorter patience level than online shoppers when making a purchase. An online surfer will take the time and browse through options on various platforms before getting their desired item at the most lucrative price. But an everyday FMCG shopper will bounce off to the next store and get the needs met if their desired products are unavailable.
So, for the retailer who waits every day for the salesman to come and take the order, the business opportunity can go out the door in a jiffy if brand's fail to keep their retail outlets stocked continuously.
On the other hand, a retailer who stocks multiple brands will willingly offer their consumers different options if their desired product is out of stock.
In both these scenarios, the FMCG brand, YOUR BRAND, is the one that faces the maximum loss - loss of customers, loss of market share and loss in the quality of relationships built with retailers.
But indeed, FMCG brands can't ensure a salesman visits their thousands of retailers each day to ensure that the store racks are optimally stocked.
This makes it imperative to create a direct communication channel between the retailers and the brand to inform about immediate requirements and provide quick fulfilment.
So to ease the life of the travelling salesmen and bridge this gap in the supply chain, many leading FMCG brands are turning to Bizom's unique FMCG WhatsApp Ordering Bot.
A solution that enables FMCG retailers to directly chat with the company's branded bot on WhatsApp and place real-time orders from all the list of products and SKU's available.
By leveraging the platform where over 2 billion users send more than 100 billion messages every day, Bizom provides retailers direct access to FMCG brands' at their fingertips and changes how brands sell to retailers.
With Bizom WhatsApp Ordering Bot, FMCG companies no longer need to go from shop to shop to get the sales order. Now, the sales orders can come to them directly.
Even horrible weather conditions or market situations, won't be able to stop the brand from ensuring their products are well-stocked on all retail shelves. Neither would the unavailability or inefficiency of salespeople create a blockage in making the sale happen.
This solution offers flexibility to FMCG brands for many different use cases.
Some are using it to prevent a loss of sales for key products between two salesman service cycles with quick delivery of ordered products.
While other brands are using this to ensure the long-tail products that get ordered infrequently are available for ordering anytime with the retailers.
Moreover, when retailers are given the opportunity to browse through catalogues and explore all the available products at their convenience and without any intervention or enforcement from salespeople, they tend to order new products, which increases the ticket size and brand's presence in the market.
A new year is about to dawn upon us. Come revolutionize how you do retail with Bizom WhatsApp Ordering Bot and build a more progressive supply chain. Email us at marketing@mobisy.com to connect with our team and schedule a free demo for you or sign up here for your free customized demo.
midiguru posted: " As the world turns.... Exactly a year ago, in this very blog, I was grousing about how hard it was to find an online course that teaches French the way I want to learn it. Sadly, nothing has changed, but I think maybe I finally have a better handle now o"
As the world turns.... Exactly a year ago, in this very blog, I was grousing about how hard it was to find an online course that teaches French the way I want to learn it. Sadly, nothing has changed, but I think maybe I finally have a better handle now on the nature of the disconnect.
Part of the problem is just that the online courses are not very good. I've gotten burnt out on Duolingo because it's so repetitive. You're plodding along endlessly. I've learned a lot of vocabulary and a fair amount of grammar on Duolingo -- and for free -- but the repetitions are endless. Also, there is seldom any tutorial material that would explain what you're learning. Sometimes the English translations are dodgy, and that leads one to worry that the French sentences may occasionally be incorrect too. You don't get real French speakers in Duolingo, you get a speech synthesizer. And it's almost all single-sentence chunks, with absolutely no context. This can leave you guessing.
Beyond that, the assumption made by the people who assemble the material is that you want to do commonplace things -- order a meal in a restaurant, shop for clothing in a store, buy groceries, use a computer, go on vacation, show your passport to the agent at the airport, stuff like that. It's boring.
This week I've been trying out Busuu. They use real audio from French speakers, and that's good. On the other hand, Busuu quite routinely tosses French sentences at you without translating them. How is this supposed to be pedagogically sound? When they do translate, they try way too hard to be idiomatic. A jolly example of a Busuu fail is when they translate, "C'est pas terrible" as "It's not great." (This is in a conversation in a restaurant.) Busuu's English is as occasionally slipshod as Duolingo's. And the topics are much the same -- French pastries, French bread, French cheese, snails and oysters. Personally, I don't give a flying fuck about French food, but the Busuu content is aimed at a typical French learner, probably a tourist and wannabe gastronome.
Other online courses, such as Lingoda and Lingoni, are strongly oriented toward conversation. After looking at a few sample videos, I'm thinking no, that's not for me. And that's the light bulb moment. What I want is to learn to read and write French. It's not that I don't expect ever to want to speak the language or understand it when it's spoken, but for my purposes reading and writing are the foundation. Once I have absorbed a fat slab of written French, preferably in chunks that are longer than a single paragraph, my brain will begin to understand how to form sentences and speak them aloud. For me, the idea of trying to say something aloud without simultaneously assembling it in my brain as a written sentence is just a non-starter. I'm a writer, you see. That's surely how I learned to speak my native English when I was two years old, but that was rather a long time ago.
A small online class with a native French speaker, which you can sign up for (for ten bucks a class or thereabouts) would be utterly useless for me. I don't want conversational French! Give me a book I can read, and a detailed explanation of the new language concepts that the text in this chapter will introduce.
Sure, I can buy books. I have the first Harry Potter book in French. Also "Le Petit Prince." But those books don't have technical explanations of what's on the page. They're just another variety of immersion. I hate immersion. I want to actually learn.
May the festival of light illuminates your home with bliss and happiness now and forever ✨
Happy Deepavali 🪔
Hope the festival of lights brings your way bright sparkles of peace, contentment, joy, and happiness which stays with you throughout this year and also in the years to come. May the lamp of joy remain illuminated in your life now and forever. Happy Deepavali and Stay Safe!
This November Blaq Coffee Tasting Box featuring our long time roaster partner BEAM 🔆 This round we have coffees from all around the world, with super duper interesting rare coffees 🤩 Keep your expectations high for delightful surprises!
Blaq Coffee November Box ships next Monday 8th of November. Get yours now ☕️
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