If you're looking to hone your own publishing craft or learn from battle-tested leaders, authentic thought leadership content is a powerful source of inspiration – and LinkedIn is a great resource to discover those insights.
However, with more than 756 million members worldwide, there are a lot of voices.
So, the question is:
Who is worth following?
Here are nine cross-industry leaders who are raising the thought leadership bar – and are absolutely worth a follow:
1. Dorie Clark
About: Keynote speaker, marketing strategist, and executive coach who teaches at Duke University's Fuqua School of Business.
Followers: 199,421
Thought Leadership Example: How to Futureproof Your Career
Why I follow Dorie:
A regular contributor to Harvard Business Review, Dorie is an executive coach that helps business leaders grow. She also publishes weekly newsletters with advice for professionals on solutions to real-life business challenges.
2. Mickey Mikitani
About: CEO, Rakuten
Followers: 1,266,020
Thought Leadership Example: Always be curious and ambitious: Inside insights on Business-Do
Why I follow Mickey:
Great leaders ask the right questions. Mickey does an exceptional job exploring a simple yet powerful word: "Why?"
3. Jeff Weiner
About: Executive Chairman, LinkedIn
Followers: 10,746,787
Standout Thought Leadership Article: The Three Qualities of People I Most Enjoy Working With
Why I follow Jeff:
As the Executive Chairman and former CEO of LinkedIn, that's a pretty good reason to follow him right there. However, Jeff publishes actionable advice, relevant to cross-industry professionals, that keeps you coming back.
4. Katya Andresen
About: Head of Marketing and Customer Experience, Capital One
Followers: 1,269,187
Thought Leadership Example: Sameness, elitism and culty culture: three signs you're working in an echo chamber
Why I follow Katya:
Katya provides actionable insights into career management, business culture, and how to manage high-performing teams.
5. Jeff Bullas
About: CEO, JeffBullas.com
Followers: 42,198
Thought Leadership Example: How to Turn Your Employees Into Company Advocates On Social Media
Why I follow Jeff:
There's a reason Forbes dubbed Jeff as "the world's top social marketing talent." His unique insights are supported by research that carries relevancy to cross-industry readership.
6. Ryan Holmes
About: Chairman, Co-Founder, Hootsuite
Followers: 1,721,419
Thought Leadership Example: How Do We Save Social Media? I Want Your Ideas!
Why I follow Ryan:
Ryan Holmes provides pioneering commentary and thought leadership articles about how to better leverage social media in business. His biweekly newsletter, Tech and Work, has more than 32,000 subscribers.
7. David Edelman
About: Executive Advisor & Former CMO of Aetna/CVS
Thought Leadership Example: You Can't Be Customer-Centric If You Can't See the Journey
Followers: 1,131,302
Why I follow David:
David's thought leadership content centers on a growth mindset. Both insightful and inspirational, he demonstrates how leaders can drive companies while doing the right thing for those around them.
Insight and Inspiration
In a world of content saturation, the average reader has evolved to higher standards and able to sift through the noise. Maintain a high standard when searching for expert thought leadership content – ensuring that the author is authentic, genuine, and actionable – these nine leaders are a great starting point.
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