A Facebook lookalike audience is a group of Facebook users who share traits with people who have shown an interest in your business, such as customers, email subscribers, or website visitors. You can use your email list to create a Facebook lookalike audience and target your ideal customer using ads on Facebook, Instagram and Messenger.
Sound good? Sound complicated? It's actually pretty simple! All you need to do is export a segment of engaged subscribers and upload them to Facebook Custom Audiences. Then in a few clicks, you'll have a lookalike audience full of potential new customers. Follow this step-by-step guide to creating a lookalike audience from your email list and get ready to expand your reach beyond imagination. ✨
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