Trendlist: Do subject line emojis help or hurt your open rate? Find out!

Thursday, September 22, 2022

Do subject line emojis help or hurt your open rate? Find out!


Then, discover 10 amazing abandoned cart email examples to help win back lost sales.	View in browser

Say it with a smiley (or don't)

Hey MailerLiters,

Emojis have evolved into a language of their own since their conception in the late 90s. And like most languages, with each generation comes a whole new set of colloquialisms.

What was once a friendly smile: 🙂 is now considered passive-aggressive. Contrarily, a classic symbol of death: 💀 is now the best way to express that you find something utterly hilarious.

With emoji interpretations ever-changing, it begs the question: Should you be using emojis in your subject lines?

Answer: It depends. But it's easy to find out if emojis are right for your audience!

In this article, we weigh the pros and cons of using emojis, outline some best practices, and share a bunch of examples. Plus, we dug into our data to find out which industries benefit from emojis in subject lines and which industries should steer clear.

📖 👀 👉

10 awesome abandoned cart email examples

Even if you have a sublime email marketing strategy, outstanding products to sell and a flawless checkout page, some shoppers will still abandon their carts.

But the sale doesn't have to die there. Almost a third of clicks from abandoned cart emails result in a sale. Are you getting the most out of your cart abandonment emails?

Need some inspiration? We've compiled a list of 10 amazing abandoned cart email examples, plus subject line ideas, best practices, and we'll show you how to set it all up in MailerLite!