Trendlist: How to use web analytics for better site performance 📈

Thursday, July 28, 2022

How to use web analytics for better site performance 📈


Plus an easy way to boost website engagement	View in browser

Web analytics and email: The digital A-Team

Hey MailerLiters,

Email and websites go together like sea and sand, mac and cheese, or fries and gravy (trust me 😋). Like these classic combinations, each element elevates the others to heights they can't reach alone.

For example, your website collects a ton of information you can use to learn about your customers, content and business.

You can see:

How people interact with your pages
The types of content they like
The channels that bring them to your website

Use this insight to improve website performance and create emails your customers will love. Sounds good? Then this beginner's guide has all you need to start measuring your site's performance.

View the guide

An easy tip to boost website engagement 🚀

Interactive content is a great way to engage website visitors. Features like quizzes, galleries and social media integrations improve your site experience and help build stronger customer connections.

And while it sounds complex, adding interactive elements to your website is pretty simple—you just need the right tools or plugins. If you're a MailerLite customer, our website builder gives you access to plenty of these features.

Let's take a look at 7 easy ways you can add an interactive experience to your website.