Hey MailerLiters, Whittling down your subscriber groups and segments into highly targeted audiences is a great email marketing practice. But imagine it was your subscribers doing the whittling–where they organize themselves into specialized groups like moths to a flame and all you have to do is light the candle. 🕯 That's what it's like when you use automation to target subscribers based on their own actions. In this week's article, we'll show you how to trigger targeted emails by subscriber behavior. Set it up once, and let your subscribers do the rest.
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