A spam trap (also known as a honeypot) is an email address used for the sole purpose of catching spammers. They're not real people at all, so any email sent to them is considered spam. The catch? You would never know an email address is a spam trap just by looking at it. They're in disguise. So how do you avoid sending your very-legit-not-spam newsletters to these venus fly traps? In this article, our friends at MailerCheck explain:
Why spam traps are dangerous What can land you in a spam trap How to avoid them How to get out of a spam trap Plus you'll get loads of useful tips on email list hygiene.
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