12 A/B testing examples to increase conversions

Plus, read our back-to-basics guide for a reminder of how it works! View in browser 12 A/B tests to inspire your own Hi MailerLiters, A/B testing is an amazing tool that takes the guesswork out of creating effective campaigns. Whether you're building emails, landing pages or even ads, there are so many things you can test that can make an impact.  Do emojis improve your subject lines? Does landing page length matter? Is a video better than an image for email engagement? The answer is... It depends, so you'd better test! 😁 We've gathered 12 A/B testing examples with the results to give you some new inspiration. Enjoy! To the case studies And if you need a quick A/B testing recap... A/B-what now? If you're scratching your head, then our ultimate guide to A/B testing has you covered.  Learn how to set up an A/B test for your emails and landing pages, and check out the best practices in the business! Trust us—your campaigns will be better for it. 😉 Read the guide Have a Lite day! MailerLite Europe MailerLite LTD Ground Floor, 71 Lower Baggot Street Dublin 2, D02 P593, Ireland United States MailerLite, Inc. 548 Market St. San Francisco, CA You received this email because you signed up on the MailerLite website. You can click here to unsubscribe