Wednesday, March 8, 2023

Upgrade Your Coffee Game with Waka!

FREE SHIPPING ON ALL U.S. ORDERS $30+

If you're in the mood for a unique coffee experience, give our instant coffee a try! Our instant coffee blends come in three different roasts — dark, medium, and light — and a variety of delicious flavors that are not too overpowering. And the best part? Our coffee is made with high-quality freeze dried Arabica beans and contains no added sugar or sweeteners, so you can enjoy a cup of coffee that's not only tasty but also guilt-free!

Dark Roast

Waka's Dark Roast instant coffee is made with premium 100% Arabica coffee beans from Ethiopia and crafted using advanced technology to preserve the coffee's aroma and flavor. It's the perfect choice for coffee enthusiasts who crave a deep and indulgent flavor in every cup.

Shop Dark Roast

Medium Roast

Experience the rich and delicious flavor of Waka's medium roast premium instant coffee made with 100% Arabica beans from Colombia. It is a perfect choice for those who enjoy milder coffee without overpowering bitterness and with a pleasant acidity. And if you're not a fan of caffeine, there's a decaf version too.

Shop Medium Roast

Light Roast

Our light roast coffee has a delicious flavor that is light-bodied with subtle floral notes and hints of caramel and brown sugar. This delicate taste profile makes it an ideal choice for coffee drinkers who want to experience the natural characteristics of the coffee bean.

Shop Light Roast

Into Flavored Coffee?

Try our high quality flavored instant coffee, made with natural flavors and 100% freeze dried Arabica beans. With no sugar or sweeteners added for a delicious, yet not overpowering flavor. [Shop Flavored Coffee]

Instant on Insta

Direct Trade Coffee: What is it and why should you care?

Hey coffee lover,

Coffee certifications are confusing. Peruse your local coffee aisle, and you'll see Fairtrade, Organic, Rainforst Alliance, shade-grown, Bird Friendly, and more. How is the discerning and ethical consumer to know what to buy?

Well, let me advocate on behalf of Direct Trade -- a coffee certification that isn't a certification at all. In the direct trade model, buyers work with coffee producers directly, without the interference of middlemen or certification bodies.

This shorter supply chain means that more money goes to farmers, typically well above the minimum for a Fairtrade certification. It also means better coffee for you, the consumer, as roasters develop close ties with farmers and get access to the best crops.

Curious to learn more? Check out this article on...

Direct Trade Coffee

It even includes some picks of exceptional direct trade coffee beans for you to try.

Julia

Millennials’ economic quagmire

View in browser

March 8, 2023

Hello, Insiders. Happy International Women's Day. This week, I'm focusing my notes on COVID-19, three years on. Up today: masks. They're annoying. They're partisan. And do they actually work to keep people healthy?

A new gold-standard review of mask studies suggests we don't know that much about how well masks work. This finding caused a media frenzy — but as health correspondent Hilary Brueck reports, don't be fooled.

When worn diligently by people, masks can be a good tool for blocking viruses. But they're no silver bullet, and let's be honest: No one can wear their mask all the time. Read her full report for more. But now, the news.

— Nicholas Carlson

ON THE AGENDA

In today's edition

Leaked messages show Salesforce staffers criticizing CEO Marc Benioff.
How universities became giant piggy banks for hedge-fund billionaires.
Millennials' economic struggles could stick with them through retirement.

If this was forwarded to you, sign up here.

THE LATEST

Russian pipeline, Fox News, & more

A pro-Ukrainian group blew up a controversial Russian gas pipeline, but it's unclear who sent them, reports say. Find out more.
Private messages show what Fox News hosts and employees really thought about the network's coverage. The messages show Tucker Carlson said he hated Trump "passionately." Read them here.
An Amazon HR exec floats the idea of rehiring some employees the company laid off. Amazon's Ian Wilson said re-staffing has been "top of mind." More here.

THE BIG STORY

Schools and pools of money

Getty Images; Alyssa Powell/Insider

Universities have become giant piggy banks for hedge-fund billionaires.

In January, the University of California system — one of the largest public-university systems in the world — made a $4 billion investment in one of the world's largest real-estate funds.

In fact, universities across the country have invested in or bought up real estate. Some large public colleges have even teamed up with private developers to build and lease "innovation districts" (hubs of office buildings and retail shops) on school property — instead of using the space for classes or student housing.

Billionaire donors and money managers are shifting the focus of these institutions from providing students an effective education to sustaining a profit-generating, investor-enriching investment machine.

READ THE FULL STORY HERE

TOP READS

TikTok finluencers, Salesforce, & more

Tanja Ivanova/Getty Images

Britain's startup ecosystem dominates VC funding — but it boasts one of Europe's worst gender pay gaps. Women earn 81 cents for every euro that men earn at European startups, a new report has found, while the lack of representation in senior roles continues to cement the boys club reputation. Get the full story.
TikTok's finance influencers are selling the idea that you can become a "recession millionaire." The idea is that if the US economy stumbles, the stock market might fall with it. And if you play your cards right, they say, you might be able to get rich by opportunistically buying stocks on the dip. Here's what they're saying.
Millennials in their 30s are sitting in an economic quagmire. They're in a tough spot: accumulating debt, struggling to get back to work, and waiting (and waiting) to buy their first home. These economic factors could stick with them through retirement. More here.
Salesforce employees criticize Benioff for cutting bonuses and bowing to activist investor pressure. Salesforce reduced an annual cash bonus meant to show "gratitude" to employees by 30%. Read more.
A couple is turning a 120-year-old church into a dream home. Gunther and his wife Anastasiia purchased the church for $320,000 in 2017. The couple lives there with their three children — and estimate they'll spend close to $90,000 on projects. Check it out.
Are left handed people more creative? Brain scans reveal why these individuals might be wired differently. Here's what experts are saying.
A YouTuber charged a non-Tesla EV at a Supercharger and it "descended into chaos." Marques Brownlee took his Rivian R1T to a charging station that had just been opened to non-Teslas. He said the issue could erode Tesla's advantage. More here.

TAKE A LOOK

A hurricane-proof tiny home

Wheelhaus

These tiny homes are seeing a boom in sales. Utah-based Wheelhaus is building luxurious prefab tiny homes on wheels starting at almost $150,000. The company has seen a rise in sales as people seek out more affordable homes. Take a look around its most popular unit: the hurricane-proof, 400-square-foot Wedge.

WATCH THIS

Food wars

US vs. UK movie-theater food. From calorie count to portion sizes, we wanted to find all the differences between AMC in the US and Odeon in the UK. Insider's Joe Avella and Harry Kersh walk you through the full comparison. Watch it here.

CAN'T GET ENOUGH?

Keep up with Insider

Get Insider's app and notifications to be the first to find out about the stories you want to know — from tech to business. Download it here.
Become an Insider subscriber to get actionable, high-value news and insights to improve your career, company, and community. Subscribe here.
Want more of Insider in your inbox? Sign up for our newsletters here.

This edition was curated by Nicholas Carlson, and edited by Hallam Bullock, Lisa Ryan, Dave Smith, Nathan Rennolds, and Jack Robert Stacey. Get in touch: insidertoday@insider.com.