Turn Facebook into a lead-generation machine 🎯

Then use your email list to make a Facebook lookalike audience and target people who are most likely to become customers! View in browser Grow your email list using Facebook Hey MailerLiters, Did you know the average person spends 2.5 hours a day on social media? And despite the addictive nature of short video content like TikToks and Instagram reels, Facebook is still the most popular, taking up almost an entire third of those daily social media minutes. Why are we telling you this? Because Facebook is a powerful platform to grow your email subscriber list! Learn how to set up your Facebook page for success, and then check out all the creative ways you can use FB to get more email subscribers. Ready to turn your Facebook into a lead-generation machine? Heck, yeah! Create a FB lookalike audience from your email list A Facebook lookalike audience is a group of Facebook users who share traits with people who have shown an interest in your business, such as customers, email subscribers, or website visitors.  You can use your email list to create a Facebook lookalike audience and target your ideal customer using ads on Facebook, Instagram and Messenger. Sound good? Sound complicated? It's actually pretty simple! All you need to do is export a segment of engaged subscribers and upload them to Facebook Custom Audiences. Then in a few clicks, you'll have a lookalike audience full of potential new customers. Follow this step-by-step guide to creating a lookalike audience from your email list and get ready to expand your reach beyond imagination. ✨ To the guide 👉 Latest feature news Stay up to date with the latest product news on our What's new page. Today, we've got 9 features to share! A/B testing forms Test multiple variations of your embedded forms, pop-ups, and promotion pop-ups to find out what works and get more signups. The best-performing version is chosen automatically as the winner. Learn more → Edit links after sending Mistakes happen, but now you can fix broken or incorrect links on the fly! After sending a campaign, you can edit the links in your account which will update automatically in your subscribers' inboxes. Learn more → Resend to new subscribers With just two clicks, you can resend emails to new subscribers who missed the original sending. No need to set up auto-resend or create duplicate campaigns. Learn more → View all 9 updates Have a lite day! MailerLite Europe MailerLite LTD Ground Floor, 71 Lower Baggot Street Dublin 2, D02 P593, Ireland United States MailerLite, Inc. 548 Market St. San Francisco, CA You received this email because you signed up on the MailerLite website. You can click here to unsubscribe Update preferences

Gen Z’s slang, decoded

Plus: SBF's senior prank, and the top 10 airlines in the world.

View in browser Subscribe Nicholas Carlson December 15, 2022   Hello, Insiders. Glad to be back. Here's a story our readers were into while I was out: Walmart rolled out self-checkout to streamline operations and reduce labor — but employees and customers say it's causing a surge in thefts.   This makes me think of how everything seems to be under lock and key at stores now. Try getting some toothpaste or shampoo — you need to get a staffer to grab it for you. Have you noticed this, too? Is it deterring you from shopping in stores? Are you opting for online shopping instead? Let us know at insidertoday@insider.com. Our reporters would love to hear from you. If this was forwarded to you, sign up here. The latest Sam Bankman-Fried's prep-school senior prank included making $100 bills with his face on them. And yes, he reportedly called them "Bankmans." Get the details. The college student tracking Elon Musk's jet lashed out after Twitter banned his account. He says he'll keep posting elsewhere. But Twitter prohibited sharing links to his other jet-tracker accounts. What's going on. Prince Harry said Prince William screamed at him during crisis talks about Harry and Meghan Markle's future in the royal family. More here. The big story wethepvblic/TikTok Gen Z employees are using new slang in the workplace — and it's baffling their colleagues.   "Slay"? "Naur"? "Say less"?   Largely through TikTok, Gen Zers have developed a language of their own and are bringing it with them to the office, The Washington Post reports. But as young employees "ick" and "slay" their way through the corporate workplace, they're confusing their coworkers — and learning what they should and shouldn't say at work amid a generational language barrier.    Insider spoke with a human-resources professional, who said that while "older colleagues can benefit from being more adaptable and relatable to their younger coworkers," there's a time and place for Gen Z to bring new terminology into the office.   We "understood the assignment" — so we're breaking down how to decipher Gen Z's slang.   READ THE FULL STORY Top reads Tyler Le/Insider Laid-off tech workers are landing new jobs fast — and even scoring raises. So how is that possible? Per Insider's Aki Ito, by one count more than 140,000 tech workers have been let go since March — and most appear to have bounced back quickly (and are even better off). This underscores just how strong the job market remains, even in the face of a cratering tech sector. Here's what's going on. The top 10 airlines in the world. The travel website AirHelp ranked airlines on three metrics: on-time performance, customer opinion, and claims processing. United Airlines ranked second and was one of two US airlines to make the top 10. See the full list. An invasion of Taiwan could throw off the US's $40 billion plan to be less reliant on China. The fate of the global economy may depend on TSMC, the Taiwanese chipmaker. Biden hopes the company's investment in two Arizona factories will save the US economy from China threats — but an invasion of Taiwan would still wreak chaos. Read the full story. What it's like at the private island in Miami known as "Billionaire Bunker". Indian Creek Village in Miami is the most expensive neighborhood in the US. It's home to Ivanka Trump and Tom Brady and contains numerous multimillion-dollar mansions — and it has a reputation for its wild security measures. See inside. "I made more than $1.3 million last year from self-publishing books on Amazon." Mark Dawson's first books didn't sell well. But after some savvy business decisions, he's published more than 40 titles and sold millions of copies. He told Insider how he'd promoted his books and why a mailing list could be an author's most valuable tool. Find out more. Watch this The US spends more on its military than the next nine nations combined. Watch how it spends $800 billion a year on war machines. Today's team This edition was curated by Nicholas Carlson, and edited by Hallam Bullock, Lisa Ryan, Jordan Parker Erb, and Nathan Rennolds. Get in touch: insidertoday@insider.com. Can't get enough of Insider? Compare salaries with our Salary Database Build better pitch decks with our Pitch Deck Library Get even more of Insider delivered to your inbox If this newsletter was forwarded to you, sign up here Download Insider's app for news on the go Email sent to: elancelorilla.trendlist@blogger.com Manage your email preferences  |  Unsubscribe  |  Terms of Service  |  Privacy Policy © 2022 Insider Inc. 1 Liberty Plaza, New York, NY 10006

Christmas Gift Cards for Your Favourite Coffee People

Christmas Gift Cards 2022

This Christmas, give your favourite coffee person everything they need to unlock all the learning materials of the BH Unlimited coffee education program.

If you're looking for a secret Santa option, or maybe something more sumptuous, we can help you give the gift of learning to your friends and family with a choice of gift card options.

There's a 3-month plan, a 6-month one giving you 15% discount, and a 12-month plan that secures you a 30% discount. This tier will be of particular interest for folks who are thinking about taking the plunge into the barista profession, but haven't yet found the time or the opportunity to start out on some serious coffee education.

Each of these gift cards will grant learners unlimited access to our entire catalogue of certification courses, our huge video archive, all our apps, as well as our ever expanding collection of white papers. Every week we produce more content for our subscribers, so a BH Gift Card is truly a gift that keeps on giving.

Find The Perfect Gift Card

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