Email sequences are key when it comes to nurturing leads and building a relationship with your audience, but they can be kind of time consuming to create.
Enter automation templates: Predefined workflows that save you tons of time and also ensure your automation steps are laid out efficiently.
Whether you're building an abandoned cart automation, onboarding series, or event reminder automation, templates take the guesswork out of the equation by providing the framework for a powerful worklfow.
We have 9 email sequence templates that will shave hours off your workload, plus some real-life examples to inspire your next creation.
Want to make your automations even better? Let your audience show you what they want!
A/B testing your automations lets you uncover your subscribers' preferences so that you can tailor your email marketing strategy to your unique audience.
Let the data tell you which subject line, design, email order, CTA, or delay time leads to higher engagement. With MailerLite you can test up to 3 variables and then fine-tune your sequence based on the results.
A/B testing your automations can result in:
🚀 Improved engagement
🚀 Higher ROI
🚀 Increased open and click-through rates
🚀 Better subscriber insights
Click below to see how easy it is to set up automation A/B tests in MailerLite, plus we'll share some best practices to help you get the most out of every automation.
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