Thursday, June 22, 2023

How to win back subscribers after they hit “unsubscribe” 📧

 Plus, 21 internal newsletter content ideas for more engaging communication
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Say "goodbye" to goodbyes 👋

Gabija, Deliverability Team Lead at MailerLite

Hey MailerLiters,

No one likes losing subscribers, but after they hit "unsubscribe", how can you stop them from leaving?

Answer: Optimize your unsubscribe page.

By adding persuasive content to your unsubscribe page, you'll make people think twice about unsubscribing. Something as simple as offering the option to opt-in to fewer emails per month can drastically reduce your unsubscribe rate.

Discover all the ways you can transform your unsubscribe page from a one-way exit to an opportunity to improve the subscriber experience. We've also got plenty of examples of eye-catching pages you can use to inspire your own.

Internal newsletter ideas people love

3 happy colleagues working

Does your organization have an internal newsletter? If not, you should consider setting one up! They are a great way to keep your people updated about everything that happens in your business, school group, non-profit, or educational institution.

The only challenge is filling your newsletter with engaging content in every edition. That's why we've highlighted 21 ideas from our own internal newsletter that you can use to pack your emails with content people can't wait to read.

We've also included tips and ideas to help you set up and run an employee newsletter.

Dad joke of the day 

For our internal newsletters, we like to tap into our joke dad-a-base to share a top dad joke from our team. Here's one from John, a MailerLite developer:

I thought about going on an all-almond diet...

but that's just nuts! 😅

Have a Lite day!

P.S. If you saw our question last week, 50% of people have a 5.0 Uber rating and think that a score of below 4.7 isn't bad!

MailerLite

Europe
MailerLite LTD
Ground Floor, 71 Lower Baggot Street
Dublin 2, D02 P593, Ireland

United States
MailerLite, Inc.
548 Market St.
San Francisco, CA

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