Hi, I'm Matt Turner, the editor in chief of business at Insider. Welcome back to Insider Today's Sunday edition, a roundup of some of our top stories. On the agenda: |
But first: Apple last week revealed its new headset, the Vision Pro. Read on for more on the tech itself, the cost, and what it reveals about Apple's strategy. |
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DISPATCH Stop comparing headsets |
Justin Sullivan/Getty Images |
Apple revealed its new Vision Pro mixed-reality headset last week, sparking amazement, groans, and memes. Comparisons were instantly drawn with Meta's Quest 3 headset. My boss Nicholas Carlson wrote that Apple kicked Meta's butt. And the price of Apple's headset, at $3,499, has been compared with the $500 cost of the Quest headset. Mark Zuckerberg himself has weighed in. But comparisons between the Vision Pro and the Quest miss a pretty fundamental point, in my opinion. Apple and Meta's headsets are built around different visions of the future. Meta is a social-media company. Its headset is probably best used for gaming. The cost of the Quest gives it much more mass-market potential, increasing the likelihood that your friends might also have a Quest and that you can meet them in a metaverse. The price is also comparable with the Xbox Series X. Apple is a hardware company. The Vision Pro is a new frontier in personal computing. Apple didn't mention the metaverse once when it unveiled the headset, and barely mentioned gaming. Instead, the influential tech writer Ben Thompson sees the Vision Pro as "the future of the Mac." The $3,500 price tag is close to the retail price of top-of-the-line MacBooks. What do you think? Could you imagine yourself using the Vision Pro? Let us know at insidertoday@insider.com. |
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THIS WEEK'S STORIES Salesforce shakeup |
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Justin Sullivan / Getty Images |
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Matt Winkelmeyer/GA/The Hollywood Reporter via Getty Images |
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Ring the productivity alarm |
Peter Macdiarmid/Getty Images |
For all the talk about a recession, it sure doesn't feel like a downturn is upon us. Bars are packed. Airlines are gearing up for record traffic. People are forking over thousands to see Taylor Swift. But make no mistake, negative forces are pulling the economy down — and one of the primary forces is difficult to feel in real time. That would be productivity, which has fallen for five straight quarters year over year, the longest streak on record. And such a decline has been an indicator of recessions in the past. Why this is such a big problem. |
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"Well, I think Brian and my marriage is quite proven. Over two and a half decades, I don't think there's been a more successful business partnership for such a long period than Brian and I have had." |
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MORE TOP READS Loneliness epidemic, hedge funds, & more
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This edition was curated by Matt Turner, and edited by Hallam Bullock and Lisa Ryan. Get in touch: insidertoday@insider.com. |
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