As a replacement for the highly popular Hisense H9G from 2020, the new Hisense U8G 4K ULED HDR TV has a lot to live up to. The two TVs look very similar, but it's what's inside that counts. The H9G was lauded for being particularly bright while maintaining impressive black levels, leading to high-contrast picture quality.
Will we see some upgrades and improved performance with this new model? I hope so, since the U8G costs quite a bit more than its predecessor. For example. the 65-inch H9G I reviewed in August 2020 debuted at $950, whereas the 65-inch U8G reviewed here costs $1,300.
In this review, I'll get into peak brightness measurements, take a look at how the backlight is behaving, evaluate black levels, dig into color accuracy and customizations to the picture quality, and see if it all adds up to a TV you will want to buy.
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