Amazon unveils HQ2 design plans: Even as the COVID-19 pandemic has upended traditional ideas of how and where we work, Amazon is forging ahead with plans for a dramatic second headquarters campus in Arlington, Va. The design for the so-called HQ2, where 25,000 jobs will be located, includes a unique, spiraling building called “The Helix” as a centerpiece, with a biophilia concept reminiscent of The Spheres in Seattle. Read more.
Alexa, is it warm in here? Amazon’s Super Bowl ad is steaming things up with the use of red-hot actor Michael B. Jordan as a daydream version of Alexa’s form factor. The 60-second spot promotes the new spherical design of the Echo smart speaker, but the “Black Panther” star is the real focus. Read more.
More Amazon news: The tech giant will report its fourth quarter earnings this afternoon. Read our preview, and check back on GeekWire.com for updates later today.
Brightloom raises $15M: Former Starbucks digital chief Adam Brotman is CEO of the Seattle startup that aims to help companies turn their customer data into personalized marketing campaigns. Read more.
Vicis is back: The one-time Seattle startup darling that went through a major and sudden downfall in 2019 just debuted a new-and-improved version of its high-tech football helmet. The launch marks a milestone in what’s been a roller coaster for Vicis over the past few years. Read more.
Video game news:
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As Amazon struggles with its own game development efforts, Google announced it will stop investing in first-party content, and will shutter its two internal studios.
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Even against the launch of new Microsoft Series X|S and PlayStation 5 consoles, Nintendo surged to record profits behind its Switch and hit game “Animal Crossing.”
Civilian space crew: Billionaire tech CEO Jared Isaacman is buying a days-long flight to orbit aboard SpaceX’s Crew Dragon spacecraft — and he’s setting aside the three other seats for a healthcare worker, a sweepstakes prize winner and the top tech contestant in a “Shark Tank”-style competition. Read more.
Thanks for reading, and see all our latest headlines below. — GeekWire managing editor Taylor Soper, taylor@geekwire.com, and GeekWire reporter Kurt Schlosser, kurt@geekwire.com. 
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